When Jim Taylor decided to develop a retail and commercial construction division to TAYLOR – The Builders’ already successful business model, he knew just who to go to for iconic branding that shouts above the chatter.

With just 5 weeks to complete the project, we started our process with an intense initial meeting discussing everything from message goals and competition to the exact navigation and sitemap for the new website. Soon after, we proposed potential names, taglines and website addresses. With that decided, we established an exciting and dynamic brand consisting of a logo, color palette, font suggestions and logo standards guide. We created a corporate visual language with business cards, an electronic letterhead and a PowerPoint presentation. And we developed an intuitive, functional and easy to manage website. This is a Package #3 with a Naming + Tagline, Hosting, Domain Registration and an 8 page PowerPoint presentation added as accessories.

The site launched on June 1 and was linked in the Rochester Business Journal’s Daily Report of Taylor’s announcement earlier this week. www.RBJ.net

Check it out! See our latest Big Brandâ„¢ in action and all of the notable work the Empire Commercial Construction team is responsible for.


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